Product Marketing Services

I work with B2B SaaS and enterprise software companies to deliver the strategic product marketing foundation and executional support needed to accelerate growth. My expertise and experience include helping product marketing leaders, CMOs, and founders build messaging that resonates, align sales and marketing, and create GTM momentum—fast.

Whether you're preparing to scale for a launch, refreshing positioning, or addressing weak pipeline performance, I bring structure, clarity, and speed to your product marketing programs.

The following is an overview of the core services that I can perform.

---

Positioning & Messaging Development

This is the best place to start. By working with all key internal and external stakeholders, I have had success in crafting compelling, differentiated messaging that speaks to buyer pain points and market dynamics:

• Defining or clarifying value proposition and narrative frameworks
• Establishing persona-based messaging tailored to key stakeholders and industries
• Researching competitive offerings and reviewing win/loss-informed positioning
• Preparing messaging guides for sales, marketing, and executive alignment

---

​Go-to-Market (GTM) Strategy

Once the messaging and positioning has been established, it is time to build or refine GTM a plan that connects product value to pipeline results:

• Preparing and planning product launches and execution support (new products, features, markets)
• Aligning GTM plan across product, sales, and marketing
• Establishing campaign themes and messaging integration
• Creating playbooks and tactical roadmaps to ensure executional success

---

---

​Sales Enablement Content & Presentation

Equipping the sales teams with high-impact content is a critical next phase of any GTM strategy. The objectives I focus on are to accelerate buyer decisions, reinforce value, and drive momentum throughout the buyer lifecycle, and will include: 

• Creating persuasive sales decks, solution briefs, and one-pagers that reinforce core messaging
• Developing objection-handling guides and competitive battlecards to support confident selling
• Tailoring content to specific personas and buying stages for greater relevance and impact
• Leveraging GenAI tools to accelerate content creation, customization, and iteration
• Presenting materials via training or enablement sessions

---

​Other Supporting Services

​Effective sales performance requires sufficient "air cover" to drive product awareness across media and analyst communities. Best-in-class media and analyst relations can deliver 4-10X greater awareness, customer engagement, and sales. Take advantage of the following synergies that are possible with a well-defined and executed product marketing program, including:

• Public relations boost – incorporating market trends, analyst reports, or custom interviews can be a powerful way to validate market positioning and thought leadership strategies; speaking and awards programs are other equally compelling options to drive further awareness
• Content marketing generation – creating new materials from analyst reports and engagement is a powerful way to improve the performance of your marketing program. Many options exist to deliver sustained customer and prospect engagement

• Analyst relations insights – developing a two-way discussion between the analyst community and internal product teams is the best way to translate analyst feedback into actionable business and product development strategies – learn more about my analyst relations services

Let’s Elevate Your Product Marketing
Whether you’re building product marketing from the ground up or need to refine what’s already in place, I can help you sharpen your story, align your team, and drive measurable pipeline impact—with the strategic insight and agility today’s SaaS leaders demand.


📩 Contact me today to discuss how my customized strategies can help maximize the value and performance of your analyst relations investment.

---