Recent Accomplishments

Highlights from recent fractional product marketing, demand generation, and analyst relations engagements at enterprise software and hardware companies.

$50M
Pipeline Built in 9 Months
8
Analyst Reports Earning a Leadership Position in 6 Months
1,100+
Leads from a Single Demand Gen Campaign
75+
New G2 Reviews in 12 Months

Results Across the Marketing Mix

A closer look at the work behind the numbers.

Product Marketing

  • Market Intelligence – Researched and built competitor battlecards for field service management products, sharpening messaging and positioning to improve sales team performance.
  • Go-to-Market Strategy – Partnered with product management and growth marketing to publish content positioning solutions as industry-leading, contributing to a $50 million pipeline in nine months.
  • Pricing Research – Led research into pricing opportunities for AI-enabled premium services, resulting in revised messaging and positioning.

Demand Generation

  • Campaign Execution – Built and ran six service-led, thought-leadership demand gen campaigns (analyst reports, podcasts, webinars), each generating 100+ top-of-funnel prospects, including 1,100+ for the top-performing campaign.
  • ICP Analysis – Defined ideal customer profiles for new ancillary add-on products with product management and marketing teams, sizing market opportunity and revenue impact.
  • Sales Enablement & Optimization – Captured new Gartner market insights on finance stakeholder involvement in enterprise software sales, helping accelerate deal timelines 3-4X; presented findings to sales and enablement teams.

Analyst & Influencer Relations

  • Ranking Reports Management – Led the submission and briefing process for five IDC MarketScapes, a Gartner Market Guide, and two QKS SPARK Matrix reports in six months, achieving a leadership position in every report.
  • Industry Event Management – Coordinated themes and presentation sessions for five customer stories, drawing 200+ qualified attendees.
  • G2 Customer Advocacy Program – Built a new customer review program that earned 75+ new reviews in 12 months, strengthening positioning as an enterprise solution leader after the loss of a Gartner Magic Quadrant report.

PR & Brand Awareness

  • Corporate Repositioning – Led a 12-month messaging campaign with the industry analyst community, spanning email, blog posts, live briefings, and event engagement, to explain a Product Lifecycle Management company's acquisition of a field service management company.
  • Website Content Creation – Authored three key pillar pages for a major website migration, incorporating revised messaging alongside demand generation and thought leadership assets.
  • External Announcements – Authored all external communications to the analyst and influencer community regarding product launches and other significant announcements.

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