About Me
I am a passionate marketing professional with over 20 years of experience driving industry product marketing, analyst relations, and brand awareness programs in leadership roles at Fortune 500 companies, midsize firms, and startups. My specialty is creating messaging and value propositions that align well with the analyst community for B2B SaaS and enterprise software providers offering on-premises or cloud-based solutions. My experience spans the entire product lifecycle from design and engineering to production and aftermarket services—and the digital transformation that is bringing these disciplines together.
My work has focused on creating and executing B2B marketing, communications, and awareness strategies. I’ve led numerous product marketing campaigns, analyst relations programs, and media awareness initiatives. I am an avid writer, having written over 150 blog posts, contributed articles, white papers, and press releases—and over 40 business plans for private clients, including detailed go-to-market plans, financial models, and ROI projections. Several of these businesses were successfully funded and launched.
My work has focused on creating and executing B2B marketing, communications, and awareness strategies. I’ve led numerous product marketing campaigns, analyst relations programs, and media awareness initiatives. I am an avid writer, having written over 150 blog posts, contributed articles, white papers, and press releases—and over 40 business plans for private clients, including detailed go-to-market plans, financial models, and ROI projections. Several of these businesses were successfully funded and launched.
My career success stems from being a good listener, an effective communicator, and a skilled storyteller. I've learned that for a brand to stand out, it must tell a narrative that is concise, compelling, and consistent. A strong analyst relations, marketing, and communications strategy starts by identifying the right audience, followed by defining a clear value proposition and crafting a narrative that ties it all together.
I am a California native who grew up in the Bay Area. In search of a college experience close to the beach, I attended the University of California at Santa Barbara and graduated with a double major in Economics and Cultural Anthropology. Here, I met my future wife and later moved settled in Orange County in Southern California to start a family and build my career.
I earned an MBA in Management from Pepperdine University. In 2019 I formed GB Marketing & Communications, a California LLC, as a commitment to building my consulting and advisory practice.
LinkedIn profile
Recent achievements
Testimonials
Published articles
Learn more about my services:
📩 Contact me today to discuss how my customized strategies can help maximize the value and performance of your analyst relations investment.
I am a California native who grew up in the Bay Area. In search of a college experience close to the beach, I attended the University of California at Santa Barbara and graduated with a double major in Economics and Cultural Anthropology. Here, I met my future wife and later moved settled in Orange County in Southern California to start a family and build my career.
I earned an MBA in Management from Pepperdine University. In 2019 I formed GB Marketing & Communications, a California LLC, as a commitment to building my consulting and advisory practice.
LinkedIn profile
Recent achievements
Testimonials
Published articles
Learn more about my services:
📩 Contact me today to discuss how my customized strategies can help maximize the value and performance of your analyst relations investment.