Fractional VP of Marketing | Product Marketing Expert

Does Your Marketing Lack Strategic Leadership?

Growing companies often struggle when marketing operates tactically without fractional VP-level strategic oversight.

No Strategic Direction

Marketing lacks a cohesive strategy tied to business goals, resulting in scattered efforts and unclear ROI.

Revenue Misalignment

Marketing and sales operate in silos, creating friction, missed opportunities, and unpredictable pipeline.

Unclear Market Position

Your differentiation isn't compelling enough to win deals or command premium pricing in competitive markets.

Tactical-Only Execution

The team executes campaigns and content without strategic frameworks to guide priorities and resource allocation.

Limited Executive Visibility

Leadership doesn't see the strategic value of marketing or understand its impact on business outcomes.

Inefficient Resource Use

Budget and headcount aren't optimized, leading to waste on low-impact activities and missed high-value opportunities.

Fractional VP of Marketing Services

Comprehensive product marketing expertise and B2B branding for software, hardware, and combined solutions

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Marketing Strategy & Planning

Develop comprehensive marketing strategies aligned to revenue goals, with clear roadmaps, KPIs, and resource allocation plans.

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B2B Branding & Positioning

Build powerful B2B branding and market positioning that differentiates your offering. As a product marketing expert, I create messaging frameworks that resonate with target buyers and establish strong brand awareness.

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Cross-Functional Alignment

Bridge marketing, sales, product, and customer success with shared goals, processes, and accountability frameworks.

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Go-to-Market Strategy

Design and execute product launches, market entry strategies, and expansion initiatives that drive measurable business impact.

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Demand Generation & Pipeline

Build integrated demand generation programs that create predictable, qualified pipeline aligned to revenue targets.

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Analyst Relations & Awareness

Build comprehensive analyst relations programs that drive awareness and establish credibility with industry analysts and thought leaders, creating third-party validation and market visibility.

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Executive Communication

Prepare board presentations, investor materials, and executive briefings that articulate marketing's strategic value.

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Marketing Operations & Technology

Optimize marketing tech stack, processes, and data infrastructure to improve efficiency and measurement capabilities.

Proven Marketing Leadership

25+ YEARS EXPERIENCE

Product Marketing Expert & Fractional VP of Marketing

I bring over 25 years as a product marketing expert across B2B software, hardware, and combined solutions. As a fractional VP of marketing, I help technology companies build strategic marketing foundations focused on branding, awareness, analyst relations, and revenue growth.

My expertise spans B2B branding, go-to-market planning, analyst relations, and executive communication. From enterprise SaaS to semiconductor design to manufacturing software, I've successfully presented marketing strategies to boards, investors, and executive teams, translating complex technical initiatives into clear business value.

Whether you need fractional marketing leadership to establish strategy from the ground up, strengthen your brand awareness, align teams around revenue goals, or elevate your analyst relations program, I provide the strategic oversight and hands-on execution to make it happen.

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Why Fractional Makes Sense

Get VP-level strategic marketing leadership exactly when you need it—without the cost and commitment of a full-time executive. Perfect for companies scaling from $5M-$50M ARR who need strategic direction but aren't ready for a full-time marketing executive.

How Fractional VP of Marketing Engagement Works

A flexible, results-focused approach designed for B2B software and hardware companies

Strategic Assessment

Deep dive into your business goals, current marketing capabilities, competitive position, and revenue targets to identify strategic priorities and gaps.

Marketing Strategy & Roadmap

Develop a comprehensive marketing strategy with clear priorities, success metrics, resource requirements, and quarterly milestones aligned to business objectives.

Execution & Leadership

Provide ongoing strategic oversight, cross-functional alignment, and hands-on leadership for key initiatives. Guide your team while building internal capabilities.

Measure & Optimize

Establish marketing analytics frameworks, monitor performance against goals, and continuously refine strategy based on results and market feedback.

Professional Testimonials

Trusted by leading B2B SaaS and enterprise software companies

"I highly recommend Gordon for his exceptional work in supporting our enterprise software sales efforts. Gordon possesses a deep understanding of the sales process and consistently delivers strategic marketing support that aligns well with our sales objectives. Gordon demonstrated an impressive ability to anticipate our team's needs to create impactful sales pipelines, from identifying the right target audiences to crafting messaging that resonates with decision-makers."

Evan Sloss

Director of Sales, First Resonance

"Gordon has broad product lifecycle expertise, not only in lead generation ecosystems but also significant product knowledge across design, manufacturing, and service. He's engaging with customers and analysts, always eager to learn new offerings too."

Dave Duncan

Vice President, Sustainability, PTC

"Had the pleasure of working with Gordon for many years. He is a seasoned marketing professional with the ability to see the big picture and make strategic decisions that result in growth. He is proactive, thoughtful, aware of the latest digital marketing trends, and a great communicator. Strongly recommend him in any marketing leadership role."

Richard Parr

Vice President, Creative Services, Kensium Solutions

"I have had the opportunity and pleasure to work with Gordon several times over the past 15 years. Through that engagement, I could see his understanding of how the manufacturing software industry operates, and what business value can be extracted when implementing these types of technology solutions. His industry analyst briefings were well prepared, insightful, and provided the necessary guidance that demonstrated strong professionalism in the field of analyst relations."

Predrag (PJ) Jakovljevic, CIRM

Principal Industry Analyst, Technology Evaluation Centers