Analyst Relations, Marketing, Brand Awareness, and Thought Leadership

I am a senior marketing professional with over 20 years of leadership experience driving industry analyst relations, marketing, and brand awareness programs for B2B technology companies. I specialize in supporting software providers serving midsize and enterprise clients with on-premises and cloud-based solutions (SaaS, public, and private cloud) across the entire product lifecycle—from design and engineering to production to aftermarket services.

My career success stems from being a good listener, an effective communicator, and a skilled storyteller. I've learned that for a brand to stand out, it must tell a narrative that is concise, compelling, and consistent. A strong analyst relations, marketing, and communications strategy must start with identifying the right audience, defining a clear value proposition, and crafting a narrative that ties it all together.

I bring each of these principles to life by crafting and executing impactful programs. I then infuse these with creativity and style to deliver measurable results in sales performance, audience engagement, and customer acquisition.

Learn more about my approach to marketing.

See recent projects and achievements.

​Read testimonials about my work.

​

---