Analyst Relations, Marketing, Brand Awareness, and Thought Leadership
I am a senior marketing professional with over 20 years of leadership experience driving industry analyst relations, marketing, and brand awareness programs for B2B technology companies. I specialize in supporting software providers serving midsize and enterprise clients with on-premises and cloud-based solutions (SaaS, public, and private cloud) across the entire product lifecycle—from design and engineering to production to aftermarket services.
My career success stems from being a good listener, an effective communicator, and a skilled storyteller. I've learned that for a brand to stand out, it must tell a narrative that is concise, compelling, and consistent. A strong analyst relations, marketing, and communications strategy must start with identifying the right audience, defining a clear value proposition, and crafting a narrative that ties it all together.
I bring each of these principles to life by crafting and executing impactful programs. I then infuse these with creativity and style to deliver measurable results in sales performance, audience engagement, and customer acquisition.
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