Elevating Brand Awareness To Drive Business Growth
Has your sales pipeline stalled? Are sales cycles taking too long? Has productivity stalled with existing marketing campaigns? Now might be a great time to review your industry analyst relations program. Are you seeing challenges like:
These issues can impact your brand perception, market positioning, and sales pipeline. But they don’t have to.
- Decreased customer engagement and analyst coverage – struggling to maintain meaningful connections with key stakeholders?
- Declining positions in ranking reports – not seeing your company earn the right placement on industry reports?
- Lack of internal alignment or support – finding it difficult to engage product, sales, and marketing teams in providing the insights and collaboration needed for mutual success?
These issues can impact your brand perception, market positioning, and sales pipeline. But they don’t have to.
Work with Gordon Benzie: 20+ Years of Marketing, Strategy & Analyst Relations Expertise
I know what it takes to turn challenges into opportunities. As an industry analyst relations expert, I have helped many companies set marketing strategies, refine go-to-market messaging, and build relationships with key analysts to improve rankings and alignment with key stakeholders for long-term success.
Here’s how I can help:
Don’t let a struggling analyst relations program hold your company back. As your trusted advisor, I can help make sure you have the experience and strategic guidance to build stronger relationships, secure better market positioning, and achieve greater collaboration for improved sales and marketing performance.
My approach.
My services.
📩 Contact me today to discover how I can help you build stronger analyst relationships, improve rankings, and align your internal teams for success.
Here’s how I can help:
- Reignite Analyst Engagement: I can create strategies to deepen relationships with the right analysts or influencers to ensure consistent, high-value interactions that keep your brand top of mind.
- Improve Placement Report Rankings: With proven methodologies and a deep understanding of analyst expectations, I can work closely with you to build a custom plan that can help position your company as a leader in future industry reports (Magic Quadrants, MarketScapes, Waves, and others).
- Foster Internal Collaboration: I have proven strategies on how to build internal consensus by working closely with your product, marketing, and executive teams to ensure everyone contributes the insights analysts need to understand your unique value proposition.
Don’t let a struggling analyst relations program hold your company back. As your trusted advisor, I can help make sure you have the experience and strategic guidance to build stronger relationships, secure better market positioning, and achieve greater collaboration for improved sales and marketing performance.
My approach.
My services.
📩 Contact me today to discover how I can help you build stronger analyst relationships, improve rankings, and align your internal teams for success.
Maximizing the ROI of Your Analyst Relations Program
Are you struggling to measure the true impact of your investment in analyst relations? Many companies face challenges when trying to connect efforts to measurable business outcomes, such as:
Without a clear approach, these activities can feel like a significant investment without tangible returns.
Gordon Benzie: Your Solution to Unlocking Greater AR ROI
With 20+ years of experience in marketing and analyst relations, I have the expertise to help you turn these challenges into measurable outcomes. My proven strategies and actionable insights can help to ensure you get the most from your analyst relations investment, driving greater brand awareness, sales enablement, and customer engagement.
Here’s how I can help:
When you work with me, you gain a subject matter expert who understands how to bridge the gap between analyst relations activities and measurable business outcomes.
My approach.
My services.
📩 Contact me today to discuss how my customized strategies can help maximize the value and performance of your analyst relations investment.
- Unclear Benefit from Analyst Briefings – Spending time and resources briefing analysts but unsure how it translates to value for your organization.
- Navigating Analyst Rankings – Difficulty engaging with analysts on ranking reports to achieve the recognition your company deserves.
- Underutilized Analyst Events – Attending industry analyst events without a clear strategy to maximize results or convert opportunities into measurable impact.
Without a clear approach, these activities can feel like a significant investment without tangible returns.
Gordon Benzie: Your Solution to Unlocking Greater AR ROI
With 20+ years of experience in marketing and analyst relations, I have the expertise to help you turn these challenges into measurable outcomes. My proven strategies and actionable insights can help to ensure you get the most from your analyst relations investment, driving greater brand awareness, sales enablement, and customer engagement.
Here’s how I can help:
- Content Marketing Programs: I can develop targeted content that aligns with analyst research, helping reinforce your messaging while supporting their thought leadership. This ensures your company’s narrative is part of their reports and findings.
- Sales Enablement Training: I can equip your sales team to more effectively leverage analyst insights and reports, turning these third-party validations into powerful tools that can close deals faster while enhancing brand credibility.
- Customer Case Studies: By creating compelling customer success stories, I can ensure that the analyst community has real-world examples to feature in their research, increasing your visibility and authority as a trusted advisor and industry leader.
When you work with me, you gain a subject matter expert who understands how to bridge the gap between analyst relations activities and measurable business outcomes.
My approach.
My services.
📩 Contact me today to discuss how my customized strategies can help maximize the value and performance of your analyst relations investment.