Unlock Growth with Strategic Product Marketing & Analyst Relations That Perform

​Struggling to convert interest into a qualified pipeline? 
​​​You’re not alone. Many growing B2B SaaS and enterprise software companies hit a wall when:

• Sales and marketing aren’t aligned on messaging or GTM priorities
• ​Your value prop isn’t resonating with actual buyers or decision-makers
• Leads stall in the funnel due to vague positioning or lack of relevance
• New product launches fail to generate the expected traction
• Analysts don’t fully “get” your story—or aren’t even talking about you
• Content takes too long to produce and fails to support sales conversations

​These are not just tactical issues—they’re strategic product marketing problems.
If your messaging isn’t sharp, your teams aren’t aligned, and your story doesn’t connect, your pipeline will underperform—no matter how strong your product is.

Work with Gordon Benzie:
​20+ Years of Product Marketing & Analyst Relations Expertise

I work with B2B SaaS and enterprise software providers to build positioning, awareness, and go-to-market foundations that improve pipeline quality, accelerate sales, and drive smarter growth. Improve sales efficiency, marketing performance, and employee productivity.​ 
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Here is What I Can Do for Your Organization

• Build clear, differentiated positioning and messaging that resonates with buyers and aligns to real-world use cases and pain points
• Create competitive messaging and buyer personas to guide campaign and content strategy
• Align sales and marketing with shared messaging frameworks, enablement tools, and GTM strategy
• Develop high-impact, AI-enhanced sales enablement assets—from case studies to decks to objection-handling briefs
• Drive stronger analyst relations to build third-party validation, awareness, and credibility
• Launch new products and features with coordinated GTM plans that deliver results
• Strengthen content marketing, PR, and demand generation to create pipeline that converts
• Leverage GenAI tools to streamline execution, improve scalability, and reduce time-to-market

I know what it takes to turn challenges into opportunities. As an expert in crafting compelling narratives, refining competitive positioning, and understanding market dynamics, I have helped many companies refine product marketing strategies and go-to-market messaging while strengthening relationships with key analysts to improve rankings and alignment with key stakeholders for long-term success.

Let's Start with What Matters Most

Every engagement begins with a focused assessment of your positioning, messaging, and GTM strategy—and how these are (or aren’t) working across your sales and marketing ecosystem. From there, I can build a clear plan tailored to your growth stage, sales cycle, and product complexity.

Whether you're preparing for a product launch, scaling GTM efforts, or looking to unlock more pipeline from your current campaigns, I can bring strategic clarity and executional speed.

Learn more about my approach.

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📩 Ready to improve your pipeline performance and tell a sharper product story? Let's talk about how we can work together to elevate your product marketing and best align your internal teams for success.

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