Services

Marketing Communications

There is no more critical factor in business success than having the right marketing message. The challenge is that this story must adapt as market conditions change, competitors arrive or technologies evolve. Every great communications strategy starts with understanding your unique value proposition. This message must be differentiated from the competition. And, there must be a clear and concise story that explains why this difference matters to your customers. Marketing communications campaigns can then be established and refined to deliver results.

GB Marketing & Communications can perform each of the following services to identify the best strategy that falls within your budget, resource and time frame constraints:

Business Plan Writing
Financial Modeling
Marketing Collateral Definition
Value Proposition Refinement
Competitor Evaluation
Pricing Analysis

Brand Awareness

With a marketing communications program in place, the next step is to ensure prospective (and existing) customers know about your value proposition and solution offering. Here is where a brand awareness and promotional strategy can improve sales and marketing effectiveness by providing the necessary "air cover" that accelerates the new customer purchase lifecycle or expands an existing customer's solution portfolio.

GB Marketing & Communications can define and execute a plan to increase the awareness of your brand. This program can include one or more of the following:

Public & Media Relations
Analyst Relations
Influencer Engagement
Defining a Marketing Communications Strategy
Social Media Strategy & Campaign
Speaking & Awards Programs

Writing and Content Creation

The core of any marketing or awareness strategy is content. These "assets" must be written with a common voice, in the language of the industry, and tailored to meet the needs of your audience. Every written document provides a new opportunity to reinforce your message and value proposition.

GB Marketing & Communications can prepare each of the following as part of the execution of your marketing, communications and awareness strategy:

Press Releases
Contributed Articles
Blog Posts
Newsletters
Marketing Collateral (brochures, data sheets, success stories, etc.)
White Papers
Website Copy