Gordon Benzie is a marketing executive with 20+ years of experience within a marketing and financial management capacity. Currently a director of public and analyst relations for an enterprise software provider, Mr. Benzie is an experienced marketer and business plan writer with extensive knowledge of how to write, manage and execute business and strategic plans, including the associated product marketing, lead generation, public relations and communications campaigns.
As a resident of Orange County, California, Mr. Benzie has provided marketing leadership at several Southern California firms within the wireless communications, network security, Internet Service Provider, hosted IT services and software industries at both start-up and enterprise organizations. Prior to that, Mr. Benzie held several financial management positions within the wireless communications, financial services and real estate industries.
Mr. Benzie has two Bachelor of Arts (BA) degrees in Business Economics and Cultural Anthropology from the University of California at Santa Barbara. In addition, he holds a Masters degree in Business Administration (MBA) from Pepperdine University, providing an appropriate educational background to complement Mr. Benzie's work experience.
By leveraging a diverse industry and educational background, Mr. Benzie can draw upon a wide scope of industry and academic best-practices. Mr. Benzie has provided assistance to select clients seeking to outsource their marketing requirements, or who need help writing a marketing or business plan, especially when staffing resources are limited. Examples of his skills and capabilities include:
- Writing a new business or marketing plan
- Expanding an online presence
- Driving a new lead generation program
- Performing a public relations campaign
- Identifying a new positioning or messaging strategy
Mr. Benzie’s experience has been gained within multiple hi-growth industries at both start-ups and large, public companies within expanding and shrinking economic business cycles.
For a complete history of Gordon Benzie's professional background, please visit his LinkedIn profile: http://www.linkedin.com/in/gordonbenzie.